DTC

The posts are regarding DTC brands esp in US market.

Demographics by ZIP code: the free federal data B2C founders use instead of Experian

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ACS data for DTC brands

The paid demographic-data industry – Experian Mosaic, Claritas PRIZM, Nielsen Segmentation – is worth over $10 billion a year. B2C brands can access similar data from the government’s data source for free. Most of what these tools sell is one dataset in a nice wrapper: the American Community Survey. The ACS is the deepest public … Read more

The 11 public datasets every US D2C brand should be using

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Public data that would be really useful for D2C brands in US

The data was always there. The joins weren’t. D2C founders pay $499 a month for audience insights, a few hundred more for a Meta ad partner claiming proprietary demographic data, and another chunk for lookalike models built on data anyone can pull for free. The federal government publishes better data than most of what these … Read more